case study detail

Four Years of Orthopaedic Thought Leadership

Dr. Nikunj Agrawal

Specialty: Orthopaedics, hip surgery and joint replacement
Partnership: 5 years
Focus: Professional authority, joint-care education and academic visibility

The Challenge

Orthopaedic patients often encounter confusing or oversimplified information about joint pain, replacement surgery, rehabilitation and advanced treatment options.

The objective was to create a credible professional presence that communicated clinical expertise to patients while also reflecting Dr Nikunj Agrawal’s academic and professional standing.

Our Strategy

We created a specialty-focused digital communication plan covering:

Orthopaedic brand positioning
Joint-health patient education
Hip and joint-replacement communication
Expert social media content
Conference and faculty participation
Professional-achievement coverage
Video and visual content
Consistent profile communication
Reputation and visibility support

Content Approach

The content programme has included:
Joint-pain awareness
Hip and knee conditions
Joint-replacement education
Revision and complex-surgery topics
Recovery and rehabilitation guidance
Preventive orthopaedic care
Conference presentations
Professional and academic milestones

Partnership Outcome

The four-year partnership has helped maintain a consistent digital identity that connects patient education with professional thought leadership.

It demonstrates our ability to communicate both public-facing healthcare information and specialist academic achievements through a unified brand.

Recommended Proof to Display

  • Selected educational campaigns
  • Conference and faculty posts
  • Reach and engagement improvement
  • Video-performance indicators
  • Profile and branded-search growth
  • Approved testimonial from Dr Nikunj Agrawal